Black Friday Fact/Fiction

One of the most common misconceptions is that the holiday was named after the 1869 stock market scare, which was also called Black Friday, but is unrelated to the shopping event. Some also believe it was named after the 1929 stock market crash, which occurred on a Tuesday and is actually called Black Tuesday.

Fact or Fiction #1 – Doorbuster sales offer the best discounts you can get on Black Friday.

It used to be that retailers would advertise their doorbuster sales far and wide as their most dramatic savings event of the year. This encouraged riotous behavior that forced shoppers into close proximity to fight over limited quantities of deeply discounted merchandise. Black Friday during the coronavirus may have signaled the end of this tradition, as doorbuster promotions seem to be going away. Instead of limiting savings to a single day while supplies last, retailers are now commonly spreading their discounts across several weeks, providing pickup options and encouraging staggered shopping to decongest stores during the holidays. Not only does this increase their sales, but it also makes it easier for you to save money, and to do so safely. This is Fiction.

Fact or Fiction #2 – Not everything is cheaper on Black Friday

On Black Friday, all types of merchandise go on sale to some degree — even luxury-branded goods. With certain items, you can get up to 50% off, and data suggests Black Friday specials offer an average savings of 37%. But just because there are widespread sales on Black Friday doesn’t always mean it’s the cheapest day to buy everything on your shopping list. According to RetailMeNot’s sales analysis from the last few years, some things are reliably better to buy on Black Friday than others, including Computers; Tablets; Smartwatches and fitness trackers; Laptops; Small appliances; Small home gadgets; Wireless earbuds; Video games; Linens

On the other hand, items like furniture, clothing, and the newest game consoles are not as discounted and may actually be cheaper at different times of the year. It’s always worth monitoring social media and email subscriptions for deals on the specific items on your shopping radar. This is Fact

Fact or Fiction #3 – Not all Black Friday deals are advertised

It isn’t always in a retailer’s best interests to advertise all the deals they offer. By keeping certain discounts out of ads, a seller can quietly beat their competitors’ prices without being detected. Not every store does this, however, so it’s still wise to check the ads and see what promotions are being offered. This way, you can shop around to see how one store’s promotional discounts compare with competitor pricing to ensure you get the best deal. This is Fact.

Fact or Fiction #4 – Cyber Monday yields more online sales than Black Friday

It’s reasonable to believe Cyber Monday events would outsell Black Friday events because they take place exclusively online and foster convenient participation. But recently, retailers have begun to offer as many great Black Friday sales online as they do in-store or on Cyber Monday. It’s safe to say that Black Friday and Cyber Monday, these days, are equally popular events for online shoppers. This is Fiction


Categorized in: